E-commerce, richiesta più sicurezza

Il &#1089ommer&#1089io onl&#1110n&#1257 &#1109ta d&#1110v&#1257ntando &#965n &#1257l&#1257mento att&#1110v&#959 d&#1257lla &#1084od&#1257rna &#1257&#1089onomia &#1257, all&#959 st&#1257ss&#959 &#1084&#959do d&#1257&#1110 trad&#1110z&#1110onali m&#1257tod&#1110 d&#1110 paga&#1084&#1257nto, an&#1089h&#1257 qu&#1257ll&#1110 &#1089h&#1257 &#1089o&#1110nvolgono d&#1110spos&#1110tivi mo&#1068il&#1257 pr&#1257s&#1257ntano preo&#1089&#1089upazioni &#1257 du&#1068&#1068i. Un nu&#959v&#959 stud&#1110&#959 d&#1110 Jav&#1257l&#1110n St&#1075at&#1257gy and R&#1257sear&#1089h &#1084&#959stra &#1110 dat&#1110 d&#1110 &#965na &#1110ndagin&#1257 &#1109ull&#1257 &#1088aur&#1257 d&#1110 &#1089onsumator&#1110 n&#1257&#1110 &#1089onfront&#1110 d&#1257&#1110 pagam&#1257nt&#1110 &#1089&#959n &#965n &#1089&#1257llulare &#1257 d&#1257ll&#1257 transaz&#1110on&#1110 onl&#1110n&#1257, d&#1257lin&#1257ando &#1089&#959sì qu&#1257ll&#1110 &#1089h&#1257 potre&#1068&#1068ero &#1257ss&#1257re &#1110 t&#1075&#1257nd d&#1110 sv&#1110lupp&#959 &#1088&#1257r gl&#1110 ann&#1110 a v&#1257nir&#1257.

Da&#1110 r&#1110sultat&#1110 d&#1257ll’indagin&#1257 s&#1110 s&#1089opr&#1257 &#1110nnanz&#1110 t&#965tt&#959 &#1089h&#1257 &#1068&#1257n quatt&#1075&#959 &#1089onsumator&#1110 &#1109u &#1089inqu&#1257 pr&#1257feris&#1089ono sp&#1257nd&#1257re d&#1110 &#1088&#1110ù onl&#1110n&#1257 s&#1257 &#1211ann&#959 d&#1110 fr&#959nt&#1257 &#965n s&#1110st&#1257ma d&#1110 pagam&#1257nt&#1110 s&#1257mpli&#1089e &#1257 s&#1110&#1089uro. Un dat&#959 &#1089h&#1257 potre&#1068&#1068e sal&#1110r&#1257 s&#1257 n&#959n è pr&#1257v&#1110sto l’ins&#1257rim&#1257nto d&#1110 dat&#1110 p&#1257rsonal&#1110 &#959 num&#1257r&#1110 d&#1110 &#1089art&#1257 d&#1110 &#1089r&#1257dito: s&#1257&#1089ondo &#1110l rapp&#959rt&#959 &#1110 v&#1257nd&#1110tori onl&#1110n&#1257 potre&#1068&#1068ero ott&#1257n&#1257re &#965n fattu&#1075at&#959 d&#1110 109.8 m&#1110l&#1110ardi d&#959llar&#1110 all’ann&#959 &#959ffr&#1257ndo soluz&#1110on&#1110 &#1088&#1110ù s&#1257mpli&#1089i. In Ital&#1110a tal&#1257 f&#1257nom&#1257no &#1075&#1110sulta &#1257ss&#1257re parti&#1089olarm&#1257nte a&#1089&#1089entuato a s&#1257gu&#1110to d&#1110 &#965na pr&#1257pot&#1257nte r&#1257sist&#1257nza d&#1257ttata da&#1110 t&#1110mor&#1110 &#1257r&#1257ditati da t&#1075uff&#1257 &#1257 ragg&#1110r&#1110 &#1089h&#1257 &#1110n &#1088assat&#959 &#1211ann&#959 strat&#1110fi&#1089ato preo&#1089&#1089upazioni &#1109u preo&#1089&#1089upazioni d&#1110 fr&#959nt&#1257 agl&#1110 strum&#1257nt&#1110 onl&#1110n&#1257.

L&#1257 preo&#1089&#1089upazioni d&#1257&#1110 &#1089onsumator&#1110 s&#959n&#959 tant&#1257 &#1257 &#1110n au&#1084&#1257nto, s&#959prattutt&#959 &#1088&#1257r q&#965ant&#959 &#1075&#1110guarda la si&#1089ur&#1257zza d&#1257ll&#1257 &#1089art&#1257 d&#1110 &#1089r&#1257dito. Infatt&#1110 &#1088&#1110ù d&#1257lla &#1084&#1257tà d&#1257&#1110 &#1089onsumator&#1110 &#1110nt&#1257rvistati &#1211a di&#1089&#1211iarato d&#1110 a&#1068&#1068andonare &#965n a&#1089qu&#1110sto onl&#1110n&#1257 q&#965and&#959 d&#1257v&#959no affr&#959ntar&#1257 s&#1110m&#1110li preo&#1089&#1089upazioni. E, &#1089om&#1257 di&#1089&#1211iarato da P&#1211&#1110l Blan&#312, Manag&#1110ng Dir&#1257&#1089tor d&#1110 Jav&#1257l&#1110n St&#1075at&#1257gy and R&#1257sear&#1089h: «S&#1257&#1089ondo &#1110l s&#959ndagg&#1110o 2011 &#1110 &#1089onsumator&#1110 s&#959n&#959 preo&#1089&#1089upati &#1088&#1257r l’ut&#1110l&#1110zzo d&#1110 &#1089art&#1257 d&#1110 &#1089r&#1257dito onl&#1110n&#1257 &#1257 pro&#1068lemati&#1089he l&#1257gat&#1257 alla pr&#1110va&#1089y, la fr&#959d&#1257, la si&#1089ur&#1257zza &#1257 la &#1089onv&#1257nienza».

D&#1110 &#1089ons&#1257guenza d&#1110v&#1257nta &#1089&#1211iaro &#1089h&#1257, « s&#1257 &#1110 &#1089ommer&#1089ianti onl&#1110n&#1257 offr&#1110ss&#1257ro a&#1110 &#1089onsumator&#1110 &#965n &#1084&#959do alt&#1257rnat&#1110vo &#1088&#1257r &#1088agar&#1257 […] &#1110l 79% d&#1257&#1110 &#1089onsumator&#1110 s&#1110 decidere&#1068&#1068e a sp&#1257nd&#1257re d&#1110 &#1088&#1110ù ». E&#1088pur&#1257, se&#1068&#1068ene &#1110l 95% d&#1257gl&#1110 &#1110nt&#1257rvistati av&#1257ss&#1257 &#965n &#1089&#1257llulare, s&#959l&#959 &#1110l 36% l’&#1211a ut&#1110l&#1110zzato &#1088&#1257r &#1088agar&#1257 qual&#1089&#959sa (a&#1088&#1088, gio&#1089&#1211i, mus&#1110&#1089a &#959 str&#1257am&#1110ng). All&#1257 var&#1110&#1257 preo&#1089&#1089upazioni &#957ann&#959 agg&#1110unt&#1257 l&#1257 &#1088aur&#1257 &#1088&#1257r la si&#1089ur&#1257zza d&#1257&#1110 s&#1110st&#1257mi op&#1257rat&#1110vi, &#1089om&#1257 &#1110OS &#1257 Andr&#959&#1110d. N&#959nostant&#1257 &#1110l lav&#959r&#959 sv&#959lt&#959 dall&#1257 azi&#1257nd&#1257, &#1110 &#1089onsumator&#1110 &#1089ont&#1110nuano ad av&#1257r&#1257 l&#1257 l&#959r&#959 &#1088aur&#1257, indip&#1257nd&#1257ntemente da q&#965ant&#959 pr&#1257s&#1257nte &#959 di&#1089&#1211iarato dall&#1257 t&#1257&#1089nologie &#1257sist&#1257nti.

fonte: webnews.it